Rule 40

I would have posted this sooner, but I felt it was more appropriate to share this after the Games this year.

To understand how professional Olympic athletes fund their training and make any income, you need to learn more about Bylaw 3 of Rule 40 of the Olympic Charter. Please check out the articles below:

Birds Eye View: Rule 40 Explained

U.S. Olympic Committee’s Rule 40 is ridiculously restrictive on athlete’s sponsors

IOC’s Rule 40 has potential to be sponsorship game changer

How the Olympics’ New Advertising Rules Will Impact Athletes and Brands in Rio


360 Stretch Jeans by Jessica Svoboda

Press release from Jessica Svoboda, the owner of SVOBODA® & 360 Stretch™ brands:

360 Stretch, a comfort-focused denim-centric online fashion brand catering to women sizes 12 to 24 has launched a new advertising campaign featuring 5’10”, size 22, 315-pound 2016 Rio Olympic 75+kg weightlifter Sarah Robles. The #StrongLikeSarah campaign was shot near League City, TX and features Robles wearing 360 Stretch jeans while doing both Olympic Competition Lifts (Snatch and Clean and Jerk). Sarah demonstrates the extreme flexibility and range of motion offered by 360 Stretch Jeans.

#StrongLikeSarah is the second in the multi-series #LivingIn360 campaign. It will build on the momentum of the first campaign, which featured professional plus size yoga instructors Dana Falsetti and Jessamyn Stanley, in jeans, holding incredibly difficult yoga poses with empowering, product and yoga inspired taglines such as, “They stretch in every direction except out. Flexibility plus recovery.”

Jessica Svoboda, the owner of SVOBODA & 360 Stretch brands, stated:

“I started watching Sarah Robles in 2012. As a similarly built 5’11,” 245-pound woman, her athleticism inspired me. Shortly after Sarah’s performance at the Olympics, I was enraged when the media gave more coverage to computer trolls (who hadn’t accomplished anything) than they did to Sarah. She had just reached the highest pinnacle of her career, and Sarah had to read negative comments on her looks, body and clothing in the press. Then, to find out, although she could lift more weight than almost any other woman on the planet, and was ranked higher than any other American weightlifter (male or female), she could not get a traditional weightlifting sponsorship due to her size. I decided 360 Stretch should create an advertisement campaign truly representative of this elite athlete. I hope it moves you as much as Sarah Robles has moved me.”

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Refugee Olympic Team

Go read this amazing article about the first-ever Refugee Olympic Team. From the article:

“This will be a symbol of hope for all the refugees in our world and will make the world better aware of the magnitude of this crisis,” IOC President Thomas Bach said as he officially introduced the team earlier this month. “It is also a signal to the international community that refugees are our fellow human beings and are an enrichment to society.”

refugee team