Rule 40

I would have posted this sooner, but I felt it was more appropriate to share this after the Games this year.

To understand how professional Olympic athletes fund their training and make any income, you need to learn more about Bylaw 3 of Rule 40 of the Olympic Charter. Please check out the articles below:

Birds Eye View: Rule 40 Explained

U.S. Olympic Committee’s Rule 40 is ridiculously restrictive on athlete’s sponsors

IOC’s Rule 40 has potential to be sponsorship game changer

How the Olympics’ New Advertising Rules Will Impact Athletes and Brands in Rio


360 Stretch Jeans by Jessica Svoboda

Press release from Jessica Svoboda, the owner of SVOBODA® & 360 Stretch™ brands:

360 Stretch, a comfort-focused denim-centric online fashion brand catering to women sizes 12 to 24 has launched a new advertising campaign featuring 5’10”, size 22, 315-pound 2016 Rio Olympic 75+kg weightlifter Sarah Robles. The #StrongLikeSarah campaign was shot near League City, TX and features Robles wearing 360 Stretch jeans while doing both Olympic Competition Lifts (Snatch and Clean and Jerk). Sarah demonstrates the extreme flexibility and range of motion offered by 360 Stretch Jeans.

#StrongLikeSarah is the second in the multi-series #LivingIn360 campaign. It will build on the momentum of the first campaign, which featured professional plus size yoga instructors Dana Falsetti and Jessamyn Stanley, in jeans, holding incredibly difficult yoga poses with empowering, product and yoga inspired taglines such as, “They stretch in every direction except out. Flexibility plus recovery.”

Jessica Svoboda, the owner of SVOBODA & 360 Stretch brands, stated:

“I started watching Sarah Robles in 2012. As a similarly built 5’11,” 245-pound woman, her athleticism inspired me. Shortly after Sarah’s performance at the Olympics, I was enraged when the media gave more coverage to computer trolls (who hadn’t accomplished anything) than they did to Sarah. She had just reached the highest pinnacle of her career, and Sarah had to read negative comments on her looks, body and clothing in the press. Then, to find out, although she could lift more weight than almost any other woman on the planet, and was ranked higher than any other American weightlifter (male or female), she could not get a traditional weightlifting sponsorship due to her size. I decided 360 Stretch should create an advertisement campaign truly representative of this elite athlete. I hope it moves you as much as Sarah Robles has moved me.”

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Refugee Olympic Team

Go read this amazing article about the first-ever Refugee Olympic Team. From the article:

“This will be a symbol of hope for all the refugees in our world and will make the world better aware of the magnitude of this crisis,” IOC President Thomas Bach said as he officially introduced the team earlier this month. “It is also a signal to the international community that refugees are our fellow human beings and are an enrichment to society.”

refugee team

Lift Times for Olympic Games

From the Team USA website:

usa weightlifting
By Kevin Farley | July 20, 2016, 2:09 p.m. (ET)

COLORADO SPRINGS, Colo.– Team USA is ready to fight for spots on the podium at the upcoming Olympic Games in Rio de Janiero, Brazil.

There will be 10 days of competition in the sport of Weightlifting.

Here are the scheduled lifting times for Team USA Weightlifters. Rio is 1 hour ahead of Eastern time, 4 hours ahead of Pacific time.

Date Athlete Class Rio Time Mountain Eastern
Morghan King 48kg 7:00pm 4:00pm 6:00pm
Jenny Arthur 75kg 3:30pm 12:30pm 2:30pm
Kendrick Farris 94kg 7:00pm 4:00pm 6:00pm
Sarah Robles +75kg 7:00pm 4:00pm 6:00pm

A preliminary broadcast schedule has been published. Team USA Weightlifting broadcast times are listed below. Broadcast times are subject to change.

*All times listed are in Eastern.

Date  Athlete Time Network
Morghan King 8:00-9:00pm NBCSN
Jenny Arthur 11:00pm-12:00am NBCSN
Kendrick Farris 6:00-9:00pm NBCSN
Sarah Robles 5:00-7:00pm NBCSN

NBCUniversal will stream Olympic events LIVE on

You can find a full Olympic Games schedule here.

Coach Tim’s Olympic Rio Fund


Olympic athletes and their coaches have to pay their own way to the Olympic Games. While they might receive some financial support from their respective sport’s governing board, they almost always have to cover a majority of the costs of travel.

Most Olympic athletes, like me, have either part-time or full-time jobs in addition to our full athletic training schedulewe can’t cover our daily living expenses otherwise, and we can’t go to the Games without adequate funds. And for the coaches of Olympic athletescoaches who often train Olympic hopefuls without pay or for minimal pay while trying to have enough time to properly support and train other clients—going to the Games is something that validates the investment of time and effort they’ve poured into helping an athlete qualify for and participate in the Olympics, but it’s just as expensive for them to go, too.

My coach, Tim Swords, has given more than 30 years of his life to training and helping under-privileged kids make something of themselves. Because of his knowledge and ability to properly his weightlifters, he has seen his time rewarded by the number of his lifters going on to have college or national careers in the sport. I owe so much to Tim—his training made it possible for me to qualify for the Rio Games. He deserves to be there with me in Brazil. He deserves to see first-hand what his work has accomplished. There’s no one else I’d rather have on my side on a day like thisa life-changing one! I need my coach. It’s difficult to express how I have felt after so many trials, failures, and victories, to be held up through it all by somene as great and kind as Tim.

Will you please support us in getting Tim to Rio? We are on short on time, but any contribution is worth more than just the dollar amount contributed. It is a tribute to a wonderful coach who dedicates his all to his athletes. Every donation is tax deductible as Team Houston Weightlifting is a non-profit organization.

You can donate to Coach Swords’s travel fund on the GoFundMe page set up for him by Chris Helton:

Thank you for your support, everyone. And thank you, Tim. I wouldn’t be going to Rio if it weren’t for you.